Tagged: “Forward Newspaper”

Is pie the paragon of American sloth?

Is pie the paragon of American sloth?

Pie – baseball’s delicious counterpart in American iconography. More than any other dessert, pie feels traditional. Even historic. There’s something about pie that carries the weight not only of its flaky crust and sugary filling but of the symbolism of an ideal, wholesome America. It’s so entrenched in our national culture that it feels almost […]

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Crisco to the Rescue: Marketing to American Jews

Crisco to the Rescue: Marketing to American Jews

In the 1930s, one American brand boldly declared that they had delivered something “the Hebrew race has been waiting 4,000” for – Crisco. Yes! Finally, Proctor and Gamble was giving Jewish kitchens an all-vegetable cooking fat that could be used in kosher cooking of any kind. They were likely right that kosher cooks would benefit […]

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