Crisco to the Rescue: Marketing to American Jews

Crisco to the Rescue: Marketing to American Jews

In the 1930s, one American brand boldly declared that they had delivered something “the Hebrew race has been waiting 4,000” for – Crisco. Yes! Finally, Proctor and Gamble was giving Jewish kitchens an all-vegetable cooking fat that could be used in kosher cooking of any kind. They were likely right that kosher cooks would benefit […]

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At Eldridge Street, Love is a Many-Splendored Thing

At Eldridge Street, Love is a Many-Splendored Thing

This blog post is adapted from a piece originally written in February 2018.  It doesn’t need to be Valentine’s Day for us to feel love in the air at the Museum at Eldridge Street. Our 133-year-old landmark building inspires effusive language from anyone who visits – and who could blame them? The sanctuary’s sumptuous decorative […]

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Pickles, Podcasts & Pizza: Valentine’s Gifts from the LES

Pickles, Podcasts & Pizza: Valentine’s Gifts from the LES

Next week is Valentine’s Day, and whether you celebrate with a romantic partner or your best pals (that’d be Palentine’s Day), you might want a gift to elicit warm & fuzzy feelings. So we’re reposting this neighborhood guide that we originally shared during the Hanukkah/Christmas season. Only fun NYC options here! These gifts have all […]

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Eat, Darling, Eat: Stories of Moms & Meals

Eat, Darling, Eat: Stories of Moms & Meals

Nearly everyone’s got a story about moms and food. There are the glowing memories, about how your mother made the world’s best latkes or the town favorite chili. But there’s another side to that coin, too – maybe your mom was the worst cook in the world but set the best take-out table this side […]

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The Wild, Weird History of a 50th Anniversary

The Wild, Weird History of a 50th Anniversary

  This blog post was written by Museum intern Lila Norris. Tomorrow marks a very curious anniversary in Eldridge Street history. Eighty-five years ago, on December 28th, 1934, the Eldridge Street congregants held a big bash for the 50th anniversary of the synagogue. Except it wasn’t exactly the 50th anniversary. And arguably, the story of […]

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Spying Real-life Eldridge in a 1950s Drawing

Spying Real-life Eldridge in a 1950s Drawing

A few months ago, way over in Germany, Friedrich Caesar was looking through old things stored in his basement. He came across a book of illustrations that he believes his father must have purchased while visiting New York City in the 1950s. Entitled New York, City on Many Waters the hardcover book (published in 1956) features illustrations […]

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A Very Lower East Side Gift Guide

A Very Lower East Side Gift Guide

Gift guides are everywhere this time of year. But we couldn’t resist mining the incredible Lower East Side to suggest some truly one-of-a-kind gifts. So we promise, there are no cufflinks in this list. These options have all the character, personality and versatility you’d expect from a neighborhood that’s been shifting, adapting, and growing for […]

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